Le Marketing direct, substitut ou soutien des reseaux : rendez-vous d'octobre deauville

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<subTitle>: rendez-vous d'octobre deauville</subTitle>
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<abstract>De nouveaux instruments au service de la performance commerciale -- Le marketing de masse: couratde surfaceou lame de fond de la distribution de l'assurance? -- Cofinoga assurances: de l'assurance des comptes a la vente en magasin -- Un marketing direct pour les reseaux de vente -- La vente multimedia -- Vendre le marketig direct au reseau. L'inspectur conseiller multimedia -- Un marketing direct sans resau? -- Un marketing direct pour le reseau -- Les trois imperatif de la communication financiere directe: informer, fideliser, vendre -- Les produits financiers et le marketing direct -- Les avantages et le contraintes du marketing direct -- Vendre les produit I.A.R.D. pour les entreprises par le marketing direct -- Le recours au marketing direct pour une societe vie travaillant avec des courtiers </abstract>
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