Marketing para mediadores

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<title>Marketing para mediadores</title>
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<namePart>Centro de Estudios del Consejo General de los Colegios de Mediadores de Seguros</namePart>
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<dateIssued>D. L. 2000</dateIssued>
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<abstract>0. Introducción --- I. ¿Qué es el marketing? --- II. Determinantes del marketing --- III. Determinantes del marketing. Los clientes --- IV. Determinantes del marketing. Mercado --- V. Plan de marketing. Producto --- VI. Plan de marketing. Oferta --- VII. Plan de marketing. Listas --- VIII. Técnicas de marketing. Mailing --- IX. Téc. marketing. Telemarketing --- X. Téc. marketing. Promoción de ventas --- XI. Téc. marketing. Publicidad --- XII. Téc. marketing. Prensa-Radio local --- XIII. Téc. marketing. T.V. locales --- XIV. Téc. marketing. Publicidad exterior --- XV. Términos más utilizados en marketing</abstract>
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<topic>Marketing</topic>
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<topic>Planes de marketing</topic>
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<topic>Marketing estratégico</topic>
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<topic>Técnicas de venta</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080597559">
<topic>Mediación de seguros</topic>
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<topic>Negociación</topic>
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<topic>Fidelización de clientes</topic>
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<topic>Servicio al cliente</topic>
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<topic>Márketing de la empresa de seguros</topic>
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