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O Marketing de distribuição da previdência complementar aberta

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<title>O Marketing de distribuição da previdência complementar aberta</title>
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<namePart>Ricioli, Reginaldo</namePart>
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<dateIssued>2002</dateIssued>
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<abstract>As origens do mercado de previdência complementar -- As previdência social brasileira --  As causas da crise da previdência social -- O desenvolvimiento da cultura de previdência complementar -- A regulamentação da previdência complementar -- As inter-relações do segmento de previdéncia complementar aberta no ambiente económico -- O mercado da previdência complementar aberta -- A evolução das reservas técnicas -- O market share -- O publico-alvo da previdéncia complementar aberta-a demanda -- Os vendedores de previdéncia complementar aberta- a oferta -- Os productos de previdéncia complementar aberta -- O marketing da previdência complementar aberta -- O posicionamiento do producto -- Os canais de distribuição -- Tipologia de canais -- Varejo -- Estratégias para composição de canais -- Gerenciamento de canais de distribuição -- Conclusão </abstract>
<note type="statement of responsibility">Reginaldo Ricioli</note>
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<topic>Previsión privada</topic>
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<topic>Marketing</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610326">
<topic>Distribución de seguros</topic>
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<topic>Canales de distribución</topic>
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<topic>Previsión social</topic>
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<topic>Brasil</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<titleInfo>
<title>Cadernos de seguro. Teses</title>
<partNumber>vol. 7, nº.12</partNumber>
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