Financial services : a success this time around?

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<rdf:Description>
<dc:creator>Haller, Matthias</dc:creator>
<dc:creator>University of St. Gallen. Institute of Insurance Economics</dc:creator>
<dc:date>200?</dc:date>
<dc:description xml:lang="es">En la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52</dc:description>
<dc:description xml:lang="es">Introduction -- Financial services: initiatives in the United states and European reactions --  Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networks</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/25423.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>University. Institute of Insurance Economics</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicios financieros</dc:subject>
<dc:subject xml:lang="es">Banca</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Bancaseguros</dc:subject>
<dc:subject xml:lang="es">Entidades financieras</dc:subject>
<dc:subject xml:lang="es">Marketing bancario</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:subject xml:lang="es">Europa</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Financial services : a success this time around?</dc:title>
<dc:format xml:lang="es">35 p. ; 30 cm</dc:format>
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