Financial services : a success this time around?

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      <subfield code="a">Financial services</subfield>
      <subfield code="b">: a success this time around?</subfield>
      <subfield code="c">Matthias Haller</subfield>
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      <subfield code="a">St. Gallen</subfield>
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      <subfield code="a">En la port.: Original German publication in: "Allfinaz oder Financial Services?. Aktuelle trends im Finanzdienstleistungsbereich". Bernet Beat, Haller Matthias, Maas Peter (publ.) Institute for Insurance Economics of the University of St. Gallen 1998, pages 11-52</subfield>
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      <subfield code="a">Introduction -- Financial services: initiatives in the United states and European reactions --  Europe: the paradoxes of reactions -- Marketing and thinking in terms of functions as the key factors of breakthrough -- Financial services: from function-orientation to the extended product concept -- Realisation of financial services within networks</subfield>
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