Mercadeo en la industria del seguro de vida y salud

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<title>Mercadeo en la industria del seguro de vida y salud</title>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080153533">
<namePart>Allen, Sharon B.</namePart>
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<dateIssued encoding="marc">2003</dateIssued>
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<publisher>LOMA</publisher>
<dateIssued>cop. 2003</dateIssued>
<edition>3ª ed.</edition>
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<abstract>Introducción al mercadeo -- Administración del mercadeo -- Productos y fijación de precios -- Comportamiento del cliente y las relacions con el cliente -- Distribución -- Promoción  </abstract>
<note type="statement of responsibility">Sharon B. Allen... [et al.]</note>
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<topic>Seguro de vida</topic>
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<topic>Seguro de salud</topic>
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<topic>Mercado de seguros</topic>
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<topic>Servicio al cliente</topic>
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<topic>Distribución de seguros</topic>
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<topic>Marketing directo</topic>
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