Segmentación de mercados : aspectos estratégicos y metodológicos

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<subTitle>: aspectos estratégicos y metodológicos</subTitle>
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<namePart>Picón Prado, Eduardo</namePart>
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<namePart>Varela Mallou, Jesús</namePart>
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<dateIssued encoding="marc">2004</dateIssued>
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<abstract>Introducción -- Fases del marketing por objetivos -- Procedimientos estadísticos de segmentación </abstract>
<note type="statement of responsibility">Eduardo Picón Prado, Jesús Varela Mallou, Jean-Pierre Lévy Mangín</note>
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<topic>Segmentación de mercados</topic>
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<topic>Marketing estratégico</topic>
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<topic>Investigación de mercados</topic>
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<topic>Métodos analíticos</topic>
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