Centro de Documentacion de Fundación MAPFRE - Financial services : the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]

MAP20070039142

Financial Services. The Right Multi-Channel Distribution Mix (26º: 1997: Rome)

Financial services : the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]. — París : European Financial Management and Marketing Association, [s.a.]

402 p. ; 20 cm

Opening address -- Multi-chanel management . a commercial bank's perspective -- Converting branches into independent agents -- Optimising customers' access choices -- Relationship banking and management -- L'évolution des techniques financières modifie-t-elle les conditions d'exercise de la banque. Peut-elle encore lutter efficacement contre les nouveaux entrants dans un environnement en rapide évolution? -- MUlti-channel distributions strategy in a mass market -- The future of financial services distribution in Europe -- Channel specialisation : the right approach to the customer -- AGF's "Assurfinance" network, a credible alternative to bankinsurance? -- Adapting the delivery structure to market development -- Banking goes virtual -- Managing the evolution of the branch channel : Bank of Ireland's experience to date -- Our branch network of the future -- Reengineering and industrialising production/distribution processes : the example of consumer credit -- New distribution channels for financial products -- Aggressive automation is the essence of profitable branch management -- Case study : Credit Suisse -- Update on the distribution of financial services in the U.S

1. Mercados financieros . 2. Bancaseguros . 3. Diversificación de la banca . 4. Servicios financieros . 5. Canales de distribución . 6. Congresos . 7. Distribución de productos financieros . 8. Europa . I. European Financial Management and Marketing Association . II. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

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