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Financial services : the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]

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<title>Financial services</title>
<subTitle>: the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]</subTitle>
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<namePart>Financial Services. The Right Multi-Channel Distribution Mix Rome 1997 26º</namePart>
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<publisher>European Financial Management and Marketing Association</publisher>
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<abstract>Opening address -- Multi-chanel management . a commercial bank's perspective -- Converting branches into independent agents -- Optimising customers' access choices -- Relationship banking and management -- L'évolution des techniques financières modifie-t-elle les conditions d'exercise de la banque. Peut-elle encore lutter efficacement contre les nouveaux entrants dans un environnement en rapide évolution? -- MUlti-channel distributions strategy in a mass market -- The future of financial services distribution in Europe -- Channel specialisation : the right approach to the customer -- AGF's "Assurfinance" network, a credible alternative to bankinsurance? -- Adapting the delivery structure to market development -- Banking goes virtual -- Managing the evolution of the branch channel : Bank of Ireland's experience to date -- Our branch network of the future -- Reengineering and industrialising production/distribution processes : the example of consumer credit -- New distribution channels for financial products -- Aggressive automation is the essence of profitable branch management -- Case study : Credit Suisse -- Update on the distribution of financial services in the U.S.</abstract>
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<topic>Mercados financieros</topic>
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<topic>Bancaseguros</topic>
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<topic>Diversificación de la banca</topic>
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<topic>Servicios financieros</topic>
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<topic>Distribución de productos financieros</topic>
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