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2nd Meeting of the Geneva Association's : Global Insurance Communications Network, Zurich, 6-7 december 2004

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a2200000 i 4500
001  MAP20070039155
003  MAP
005  20090610130946.0
008  050309s2004 esp 000|0eng
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1112 ‎$0‎MAPA20120001428‎$a‎Meeting of the Geneva Association's‎$c‎Zurich‎$d‎2004‎$n‎
24510‎$a‎2nd Meeting of the Geneva Association's‎$b‎: Global Insurance Communications Network, Zurich, 6-7 december 2004‎$c‎[organizated by] The Geneva Association
260  ‎$a‎Geneva‎$b‎International Asociation for the Study of Insurance Economics‎$c‎2004
300  ‎$a‎155 p.‎$c‎30 cm
4901 ‎$a‎Études et dossiers‎$v‎289
5208 ‎$a‎15 years behind the times : branding in financial services -- Insurance and the U.S. Public -- "One company without borders" a case study in cultural change management -- Communicating change. Consistency is key -- The faces of reputation -- 20 years to build a Worldwide leading brand
65011‎$0‎MAPA20080623791‎$a‎Tecnología de la información
65011‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
65011‎$0‎MAPA20080571023‎$a‎World Wide Web
65011‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65011‎$0‎MAPA20080614218‎$a‎Globalización del seguro
65011‎$0‎MAPA20080603908‎$a‎Servicios financieros
65011‎$0‎MAPA20080583897‎$a‎Cambio tecnológico
65011‎$0‎MAPA20080550233‎$a‎Congresos
7102 ‎$0‎MAPA20080478728‎$a‎Association Internationale pour l'Etude de l'Economie de l'Assurance
7102 ‎$0‎MAPA20080445805‎$a‎Embedded Finance & Super App Strategies
830 0‎$0‎MAPA20080512118‎$a‎Études et dossiers‎$v‎289