Comportamiento del consumidor

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<title>Comportamiento del consumidor</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080232504">
<namePart>Schiffman, Leon G.</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080247539">
<namePart>Lazar Kanuk, Leslie</namePart>
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<typeOfResource>text</typeOfResource>
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<issuance>monographic</issuance>
<place>
<placeTerm type="text">México [etc.]</placeTerm>
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<publisher>Pearson Educación</publisher>
<dateIssued>2005</dateIssued>
<edition>8ª ed</edition>
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<language>
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<extent>XXIV, 684 p. il., graf. 26 cm</extent>
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<abstract displayLabel="Summary">Introducción al estudio del comportamiento del consumidor -- El consumidor como individuo -- Los consumidores en su contexto social y cultural -- El proceso de toma de decisiones del consumidor</abstract>
<note type="statement of responsibility">Leon G. Schiffman y Leslie Lazar Kanuk</note>
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<topic>Comportamiento del consumidor</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080556532">
<topic>Sociología</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080605520">
<topic>Defensa del consumidor</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080543549">
<topic>Consumo</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080600402">
<topic>Comportamiento social</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080561802">
<topic>Comunicación</topic>
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<topic>Cultura</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080588434">
<topic>Toma de decisiones</topic>
</subject>
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<topic>Publicidad</topic>
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<classification authority="">922.112</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">970-26-0596-2</identifier>
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