Centro de Documentacion de Fundación MAPFRE - Dimensions of corporate strategy : selected readings

MAP20070000282

Dimensions of corporate strategy : selected readings / Robert J. Gibbons editor. — Pennsylvania : Insurance Institute of America, 1983

XVII, 619 p. ; 23 cm

Sumario: Corporations and the changing environment -- Managing public issues -- A view of the future -- Another look at regional U.S. growth -- The financial services revolution -- Articulated turbulence: the effect of regulatory agencies on corporate responses to social change -- Scanning the regulatory environment -- Forecasting and management -- Financial models for corporate planning -- Repression and econometric techniques for insurers -- Relating opportunities to resources -- Defining corporate strengths and weaknesses -- How to conduct an industry analysis competitive positioning -- Strategy marketing -- Product planning and development -- Data processing in insurance companies -- Systems development -- Humen Resource plannning

ISBN 0-89462-016-9

1. Empresas de seguros . 2. Management . 3. Estrategia empresarial . I. Gibbons, Robert J. . II. Insurance Institute of America . III. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 21-DIM-DIM — Nº de registro: 000308

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signatura: 21-DIM-DIM — Nº de registro: 010788

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