Centro de Documentacion de Fundación MAPFRE - Health and safety campaigning : getting the message across

MAP20070042850

Health and safety campaigning : getting the message across / European Agency for Safety and Health at work. — Luxembourg : Office for Official Publications of the European Communities, 2001

Bibliografía: P. 675-687. — Sumario: Part I. preparing and organising a campaign: before you get started; an overview of how to put together a campaign; essential ingredients for sucesss; planning your campaign; getting ready for the launch; final checklist; lift off; evaluating your campaign's impact; what next? -- Part II. campaigning skills: tips on how to write and present information; how to get the best out of different media -- Part III. campaigning in some specific areas: reaching SMEs; in your own workplace

ISBN 92-95007-20-4

1. Campañas sociales . 2. Organización del trabajo . 3. Seguridad e higiene en el trabajo . 4. Gestión de la prevención . 5. Prevención de riesgos . 6. Publicidad . 7. Medios de comunicación . I. European Agency for Safety and Health at Work . II. Título.