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Un Caso práctico de venta por correspondencia : oferta de Aurora-Polar de un seguro de vida a los usuarios de la tarjeta Visa del Banco de Bilbao

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<title>Caso práctico de venta por correspondencia</title>
<subTitle>: oferta de Aurora-Polar de un seguro de vida a los usuarios de la tarjeta Visa del Banco de Bilbao</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080314989">
<namePart>Biurrun Murillo, Carlos</namePart>
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<note type="statement of responsibility">Carlos Biurrun</note>
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<namePart>Aurora-Polar</namePart>
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<topic>Marketing directo</topic>
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<topic>Seguro de vida</topic>
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<title>VI Jornadas de Marketing en el Seguro</title>
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<publisher>Madrid : ICEA, 1983</publisher>
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<identifier type="local">MAP20070000401</identifier>
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<text>10 p.</text>
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