Centro de Documentacion de Fundación MAPFRE - Strategic management of corporate crises

MAP20071011511

Strategic management of corporate crises / Paul Shrivastava, Ian I. Mitroff

Sumario: Corporate crises and disasters -- Crisis typology and potential -- Strategic management of corporate crises -- Corporate strategy issues -- Corporate technology portfolio -- Corporate crisis audits -- Crisis management teams -- Business unit strategies -- vulnerability and vigilance -- industrywide efforts -- Community relations

En: The Columbia journal of world business. - New York. - nº1, spring 1987 ; p. 5-11

1. Corporaciones . 2. Crisis empresarial . 3. Management estratégico . 4. Gerencia de riesgos . I. Mitroff, Ian I. . II. Título. III. Título: The Columbia journal of world business.