Centro de Documentacion de Fundación MAPFRE - Back from the brink post-crisis management

Notas: Sumario: The process of crisis management entails that corporate decision makers pay attention to the necessity for turnaround strategies within the planning process. Whilst turnaround management has been discussed in the literature relating to strategic management it has, of yet, been largely restricted to the marketing and financial elements of the company's activities and has focused on the development of contingency plans rather than organizational change. The purpose of this paper is to explore the wider ramifications of the process, with reference to the lessons that exist therein for crisis management. The specific aim here is to detail a model of the turnaround process and suggest areas for attention within the context of an emergency planning frameworkRegistros relacionados: En: Long range planning. - Oxford [etc.]. - nº 1, February 1993 ; p. 28-38Materia / lugar / evento: Management estratégico Toma de decisiones Estrategia empresarial Planificación estratégica Organización Crisis empresarial Otros autores: Sipika, Chris
Títulos secundarios: Título: Long range planning
Otras clasificaciones: 922.111.2