Gérer le changement : identifier les nouvelles règles du jeu

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<title>Gérer le changement</title>
<subTitle>: identifier les nouvelles règles du jeu</subTitle>
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<title>Directions</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080271718">
<namePart>Philippe, Marie-Anne</namePart>
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<dateIssued encoding="marc">1994</dateIssued>
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<abstract displayLabel="Summary">C'est autour de la maîtrise de marketing que le LIMRA (Association des Assureurs Vie Américains) a cette année mobilisé les assureurs américains lors de ses rencontres annuelles à Boston en Octobre 1993. Les études de marché restent plus que jamais essentielles pour la conquête du marché oule maintien en portefeuille de la clientèle existante. C'est pourquoi le LIMRA se rencontre sur les "Research", les études de marché</abstract>
<note type="statement of responsibility">Marie-Anne Philippe</note>
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<topic>Empresas de seguros</topic>
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<topic>Mercado de seguros</topic>
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<topic>Marketing estratégico</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610326">
<topic>Distribución de seguros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080543334">
<topic>Calidad</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080568399">
<topic>Competitividad</topic>
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<title>Directions</title>
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<publisher>Paris</publisher>
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<text>nº 26, Janvier 1994 ; p. 36-38</text>
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