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Ergonomics : clutching at straws, or real prospects for better work?

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1001 ‎$0‎MAPA20080321024‎$a‎Koningsveld, Ernst A.P.
24510‎$a‎Ergonomics‎$b‎: clutching at straws, or real prospects for better work?‎$c‎Ernst A.P. Koningsveld
520  ‎$a‎Ergonomists have paid little attention to marketing and selling their profession, though many of them are firm believers in the values and benefits of their work. Nevertheless, all over the world the usefulness of ergonomics has been brought up for discussion; a process which ergonomists could not prevent. many a time the discussions resulted in the reduction of staff, or even in liquidation of the ergonomics department. On the basis of experience in selling and buying ergonomic advice, several recommendations for a client oriented strategy are given in this paper
65011‎$0‎MAPA20080550653‎$a‎Ergonomía
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080540814‎$a‎Diseño
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080613181‎$a‎Beneficios empresariales
65011‎$0‎MAPA20080605155‎$a‎Condiciones de trabajo
65011‎$0‎MAPA20080609849‎$a‎Consultoría de empresas
7400 ‎$a‎Ergonomics
7730 ‎$t‎Ergonomics‎$d‎London and Washington‎$g‎Vol. 33, nº 3, March 1990 ; p. 309-312