Risk control is not risk adjustement : the zero-risk theory of driver behaviour and its implications

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      <subfield code="a">The zero-risk theory posits that due to human perceptual, cognitive, and motivational processes, drivers adapt to risks on the road, whilst being motivated towards faster speeds and objectively more risky behaviour. The main implication of the theory is that we have to prevent this tendency for drivers to be motivated towards higher speeds and thus to adapt to greater risk in the traffic system</subfield>
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      <subfield code="g">Vol. 31, nº 4, April 1988 ; p. 491-506</subfield>
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