Strategy as a field of study : why search for a new paradigm?

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<title>Strategy as a field of study</title>
<subTitle>: why search for a new paradigm?</subTitle>
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<title>Strategic management journal</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080112516">
<namePart>Prahalad, C.K.</namePart>
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<namePart>Hamel, Gary</namePart>
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<abstract displayLabel="Summary">The fundamental structural transitions in a wide variety of industries brought about by major catalysts such as deregulation, global competition, technological discontinuities, and changing customer expectations are imposing new strains on managers around the world. Old recipes do not work anymore. Managers, concerned with restoring competitiveness of their firms, are abandoning traditional approaches to strategy; they are searching for new approaches that give guidance in a turbulent environment. Many academics, confronted with the same reality, are reexamining the relevance of the concepts and tools of the strategy field. In the absence of a consistent and useful strategy paradigm that they can use, managers appear to have embraced attention to "implementation" as their saviour, more or less abandoning strategy as either unimportant or uninteresting. Academics continue to search for new approaches. This special issue of the "Strategic management journal" presents creative and new thincking dealing with substantive issues and methodologies that can lead to the evolution of a new paradigm</abstract>
<note type="statement of responsibility">C.K. Prahalad, Gary Hamel</note>
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<topic>Estrategia empresarial</topic>
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<topic>Reingeniería de la empresa</topic>
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<topic>Cambio organizativo</topic>
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<topic>Competitividad</topic>
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<topic>Estructura empresarial</topic>
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<topic>Estudios</topic>
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<text>Special issue, Summer 1994 ; p. 5-16</text>
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