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Notas: Sumario: Developing a point of view about the future should be an ongoing project sustained by continuous debate within a company, not a massive onetime effort. Unfortunately, most companies consider the need to regenerate their strategies and reinvent their industries only when restructuring and reengineering fail to halt the process of corporate decline. To get ahead of the industry change revolution, top managers must recognize that the real focus for their companies is the opportunity to compete for the futureRegistros relacionados: En: Harvard business review. - Boston. - July-August 1994 ; p. 122-128Materia / lugar / evento: Empresas Competencia Futuro Estrategia empresarial Reingeniería de la empresa Otros autores: Prahalad, C.K.
Títulos secundarios: Título: Harvard business review
Otras clasificaciones: 922.111

Competing for the future