Effects of personality and task strength on performance in computerized tasks

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      <subfield code="a">This study examines the effects of embedding human personality characteristics into the computer interface. Eighty university students were taught how to use Hypercard on the Macintosh computer in a 2x2x2 factorial design as follows: personality of the interface x subjects'personality x task strength. The results indicated that subjects do perceive computer software as having personalities similar to those of humans</subfield>
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      <subfield code="t">Ergonomics</subfield>
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      <subfield code="g">Vol. 38, nº 2, February 1995 ; p. 281-291</subfield>
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