Centro de Documentacion de Fundación MAPFRE

MAP20071025794

Strategy as revolution / by Gary Hamel

Sumario: The ten principles are a way of thinking about the challenge of creating strategy: 1. Strategic planning isn't strategic. 2. Strategy making must be subversive. 3. The bottleneck is at the top of the bottle. 4. Revolutionaires exist in every company. 5. Change is not the problem, engegement is. 6. Strategy making must be democratic. 7. Anyone can be a strategy activist. 8. Perspective is worth 50 IQ points. 9. Top-down and bottom-up are not the alternatives. 10. You can't see the end from the beginning

En: Harvard business review. - Boston. - July-August 1996 ; p. 69-82

1. Empresas . 2. Futuro . 3. Estrategia empresarial . 4. Reingeniería de la empresa . 5. Cambio organizativo . 6. Management . I. Título. II. Título: Harvard business review.