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Customizing customization
Fichero PDF / PDF file
MAP20071026374
Lampel, Joseph ‌
Customizing customization / Joseph Lampel, Henry Mintzberg
Sumario: A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways
En: Sloan management review. - Boulder. - Fall 1996 ; p. 21-30
1. Estrategia empresarial ‌. 2. Management ‌. 3. Servicio al cliente ‌. 4. Planificación estratégica ‌. I. Mintzberg, Henry ‌. II. Título. III. Título: Sloan management review.