Centro de Documentacion de Fundación MAPFRE - Operation Centurion : managing transformation at Philips

MAP20071026705

Operation Centurion : managing transformation at Philips / Nigel Freedman

Sumario: In 1990 Philips Electronics, one of the world's largest companies went through a crisis as its share price plunged. 'Operation Centurion' was launched as a broad turnaround programme designed to revitalize the company. Probably the most up-to-date thinking in the field of management has been applied to tackle the size and complexity of this challenge, and progress is now evident. This paper describes the design of the change process, the key experiences so far and the implications for leadership and management development

En: Long range planning. - Oxford [etc.]. - Vol. 29, nº 5, October 1996 ; p. 607-615

1. Estrategia empresarial . 2. Cambio organizativo . 3. Planificación estratégica . 4. Management estratégico . 5. Desarrollo organizativo . 6. Modelos organizativos . I. Christodoulou, Chris . II. Título. III. Título: Long range planning.