Centro de Documentacion de Fundación MAPFRE - Developing realistic scenarios for the environment : lessons from Brent Spar

MAP20071026821

Developing realistic scenarios for the environment : lessons from Brent Spar / John Elkington and Alex Trisoglio

Sumario: Why did Shell find itself so badly adrift with the Brent Spar? And why, later in 1995, was it wrong-footed again in Nigeria? The answers reflect deep currents already clear to the company's scenario writers in the 1980s, but retaining their ability to surprise. The authors conclude that Shell's scenarios have been "individualist", "hierarchist" or some combinationn of the two; none have adopted an "egalitarian perspective". They also suggest that the "values shift" scenario -developed for European Partners for the Environment- may hold clues to future shifts in business strategy

En: Long range planning. - Oxford [etc.]. - Vol. 29, nº 6, December 1996 ; p. 762-769

1. Shell . 2. Estrategia empresarial . 3. Cambio organizativo . 4. Planificación estratégica . 5. Management estratégico . 6. Casos prácticos . I. Trisoglio, Alex . II. Título. III. Título: Long range planning.