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Hong Kong and China : emerging markets for environmental products and technologies
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MAP20071027407
Hong Kong and China : emerging markets for environmental products and technologies / Maris G. Martinsons... [et al.]
Sumario: This study extended previous efforts to benchmark Hong Kong against the USA and found support for a convergence theory of environmentalism. Green marketing opportunities are elaborated by framing the empirical findings in the context of Chinese cultural values and institutional factors. The roles of state intervention, market forces, Confucian and Taoist ethics, ISO 14000 certification, biomimetic process innovations and enviromental technology transfer are considered in terms of nurturing green business in Greater China
En: Long range planning. - Oxford [etc.]. - Vol. 30, nº 2, April 1997 ; p. 277-290
1. Mercados emergentes ‌. 2. China ‌. 3. Hong Kong ‌. 4. Empresas ‌. 5. Ecología ‌. 6. Productos ecológicos ‌. 7. Tecnología medioambiental ‌. 8. Benchmarking ‌. 9. Análisis comparativo ‌. 10. Estados Unidos ‌. 11. Protección del medio ambiente ‌. I. Martinsons, Maris G. ‌. II. Título. III. Título: Long range planning.