Developing products on Internet time

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<title>Developing products on Internet time</title>
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<title>Harvard business review</title>
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<namePart>Iansiti, Marco</namePart>
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<abstract displayLabel="Summary">Organizations that have adopted a flexible product-development process have begun to transform the very industries that forced them to adopt it. They have implemented strategies that companies clinging to traditional approaches cannot follow. Competitors without flexible development processes will almost certainly find their industries growing more and more turbulent in appearance. And in such an environment, their products and services will always seem to be one step behind those of their more flexible rivals</abstract>
<note type="statement of responsibility">by Marco Iansiti and Alan MacCormack</note>
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<topic>Management estratégico</topic>
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<text>September-October 1997 ; p. 108-117</text>
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