Centro de Documentacion de Fundación MAPFRE - Good strategy : the view from below

MAP20071029216

Good strategy : the view from below / Michael Hay and Peter Williamson

Sumario: In most companies, strategies are subjected to rigorous quality tests from above; that is, by top management. Yet, the view from below -from the point of view of those working lower down in the organization- is, the authors believe, equally important, though neglected. In this article they identify the key difficulties associated with prevailing steriotypes of strategy, the sources of much disenchantment with strategy and the qualities that people would look for in a "good" strategy

En: Long range planning. - Oxford [etc.]. - Vol. 30, nº 5, October 1997 ; p. 651-664

1. Estrategia empresarial . 2. Análisis estratégico . 3. Organización interna . 4. Participación de los trabajadores en la empresa . 5. Management estratégico . I. Williamson, Peter . II. Título. III. Título: Long range planning.