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Strategic alliances in China : negotiating the barriers

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040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080079154‎$a‎Nair, Ajit S.
24510‎$a‎Strategic alliances in China‎$b‎: negotiating the barriers‎$c‎Ajit S. Nair and Edwin R. Stafford
520  ‎$a‎Capitalism in China has been evolving rapidly in the form of joint ventures and strategic alliances joining Chinese and Western organizations. Many Westerners developing alliances in China, however, have been frustrated by complexities in the negotiation process, including how to manage cultural differences, overcome language barriers, handle copyrights and work through China's complex bureaucracy. In-depth interviews with 29 Western executives experienced with Sino-Western alliances describe some of these challenges and offer some strategies for success
65011‎$0‎MAPA20080599881‎$a‎Alianzas estratégicas
65011‎$0‎MAPA20080618964‎$a‎Asociaciones empresariales
65011‎$0‎MAPA20080566197‎$a‎Joint Venture
65011‎$0‎MAPA20080538422‎$a‎China
65011‎$0‎MAPA20080612696‎$a‎Técnicas de negociación
65011‎$0‎MAPA20080590048‎$a‎Cultura empresarial
65011‎$0‎MAPA20080583873‎$a‎Cambio estratégico
7001 ‎$0‎MAPA20080233525‎$a‎Stafford, Edwin R.
7400 ‎$a‎Long range planning
7730 ‎$t‎Long range planning‎$d‎Oxford [etc.]‎$g‎Vol. 31, nº 1, February 1998 ; p. 139-146