Centro de Documentacion de Fundación MAPFRE - Going global lessons from late movers

MAP20071500847

Going global lessons from late movers / by Christopher A. Bartlett and Sumantra Ghoshal

Contrary to popular wisdom, companies from the fringes of the world economy can become global players. What they need is organizational confidence, a clear strategy, a passion for learning, and the leadership to bring these factors together. The global marketplace is information based. Knowing how to learn is the central skill tha allows a company to move up the value curve

En: Harvard business review. - Boston. - March-April 2000 ; p. 132-142

1. Globalización de la economía . 2. Mercados emergentes . 3. Organización . 4. Estrategia corporativa . 5. Formación . 6. Directivos de empresas . 7. Motivación . 8. Liderazgo . I. Ghoshal, Sumantra . II. Título. III. Título: Harvard Business Review.