Brand risk management : why brands are becoming more valuable and more vulnerable
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071501024 | ||
| 003 | MAP | ||
| 005 | 20080418122624.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 000904s2000 usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a7 | ||
| 100 | 1 | $0MAPA20080196790$aJurkowich, George | |
| 245 | 1 | 0 | $aBrand risk management$b: why brands are becoming more valuable and more vulnerable$cby George Jurkowich and David Abrahams |
| 520 | 8 | $aBrand risk management can most effectively be conducted when all of a company's risks are identified, measured and managed in an integrated manner - in the words, within an enterprise risk management framework. The reason for this is simple: brand risk is multifaceted. Financial, hazard, strategic and operational risks can all give rise to brand risk | |
| 650 | 1 | 1 | $0MAPA20080591182$aGerencia de riesgos |
| 650 | 1 | 1 | $0MAPA20080541644$aMarcas |
| 650 | 1 | 1 | $0MAPA20080598488$aPropiedad industrial |
| 650 | 1 | 1 | $0MAPA20080593216$aRiesgos intangibles |
| 650 | 1 | $0MAPA20080575281$aCoste del riesgo | |
| 650 | 1 | $0MAPA20080604394$aValoración de riesgos | |
| 650 | 1 | 1 | $0MAPA20080584344$aControl de riesgos |
| 700 | 1 | $0MAPA20080120719$aAbrahams, David | |
| 710 | 2 | $0MAPA20080452995$aThe Marsh & McLennan Companies | |
| 773 | 0 | $tView point$dNew York : Marsh & McLennan Companies$gVol. XXIX, nº 1, 2000 ; p. 1-11 |