Brand risk management : why brands are becoming more valuable and more vulnerable

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<rdf:Description>
<dc:creator>Jurkowich, George</dc:creator>
<dc:creator>Abrahams, David</dc:creator>
<dc:creator>The Marsh & McLennan Companies</dc:creator>
<dc:date>2000</dc:date>
<dc:description xml:lang="es">Brand risk management can most effectively be conducted when all of a company's risks are identified, measured and managed in an integrated manner - in the words, within an enterprise risk management framework. The reason for this is simple: brand risk is multifaceted. Financial, hazard, strategic and operational risks can all give rise to brand risk</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/52944.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Gerencia de riesgos</dc:subject>
<dc:subject xml:lang="es">Marcas</dc:subject>
<dc:subject xml:lang="es">Propiedad industrial</dc:subject>
<dc:subject xml:lang="es">Riesgos intangibles</dc:subject>
<dc:subject xml:lang="es">Coste del riesgo</dc:subject>
<dc:subject xml:lang="es">Valoración de riesgos</dc:subject>
<dc:subject xml:lang="es">Control de riesgos</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Brand risk management : why brands are becoming more valuable and more vulnerable</dc:title>
<dc:relation xml:lang="es">En: View point. - New York : Marsh & McLennan Companies. - Vol. XXIX, nº 1, 2000 ; p. 1-11</dc:relation>
</rdf:Description>
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