Valuing trademarks the devil in the details
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071501025 | ||
| 003 | MAP | ||
| 005 | 20080418122624.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 000904s2000 usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a7 | ||
| 100 | 1 | $0MAPA20080213008$aBeutel, Phillip A. | |
| 245 | 1 | 0 | $aValuing trademarks$bthe devil in the details$cby Phillip A. Beutel |
| 520 | 8 | $aWhat are brands worth? Brand value derives from, among other things, your product's attributes, presentation, trademark, and consumer perceptions. Each component of brand value is associated with certain risks. For example, you may face the risk of costly tax litigation if you completed transactions in which your trademarks were improperly valued. Effective risk management requires that you value these potentially important assets and, in the process, identify, measure, and manage threats to you company's earnings. Fortunately, there are economically sound principles for valuing trademarks, which, if followed, will minimize this tax risk | |
| 650 | 1 | 1 | $0MAPA20080591182$aGerencia de riesgos |
| 650 | 1 | 1 | $0MAPA20080541644$aMarcas |
| 650 | 1 | 1 | $0MAPA20080598488$aPropiedad industrial |
| 650 | 1 | 1 | $0MAPA20080593216$aRiesgos intangibles |
| 650 | 1 | $0MAPA20080575281$aCoste del riesgo | |
| 650 | 1 | $0MAPA20080604394$aValoración de riesgos | |
| 650 | 1 | 1 | $0MAPA20080584344$aControl de riesgos |
| 710 | 2 | $0MAPA20080452995$aThe Marsh & McLennan Companies | |
| 773 | 0 | $tView point$dNew York : Marsh & McLennan Companies$gVol. XXIX, nº 1, 2000 ; p. 12-19 |