Get the right mix of bricks & clicks

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<rdf:Description>
<dc:creator>Gulati, Ranjay</dc:creator>
<dc:creator>Garino, Jason</dc:creator>
<dc:date>2000-05-01</dc:date>
<dc:description xml:lang="es">If you think you need to keep your Internet initiatives separate from your traditional business, think again. Many of the most innovative Internet players are integrating their virtual and physical operations. The key to success, they've found, lies in how you carry out the integration. In this article, we'll look at three established retailers that have taken very different approaches to integrating their physical and virtual operations. Their experience reveals the spectrum of choices available and illustrates some of the trade-offs involved in each choice</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/52946.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas virtuales</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Tecnologías interactivas</dc:subject>
<dc:subject xml:lang="es">Casos prácticos</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Get the right mix of bricks & clicks</dc:title>
<dc:title xml:lang="es">Título: Harvard Business Review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - May-June  2000 ; p. 107-114</dc:relation>
</rdf:Description>
</rdf:RDF>