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| 003 | | | MAP |
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| 008 | | | 000912e20000501usa|||| | |00010|eng d |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080194772$aHoffman, Donna L. |
| 245 | 1 | 0 | $aHow to acquire customers on the web$cby Donna L. Hoffman and Thomas P. Novak |
| 520 | 8 | | $aCustomer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mix |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080586546$aNuevas tecnologías |
| 650 | 1 | 1 | $0MAPA20080547738$aInternet |
| 650 | 1 | 1 | $0MAPA20080566340$aMarketing mix |
| 650 | 1 | 1 | $0MAPA20080607104$aMarketing de servicios |
| 650 | 1 | 1 | $0MAPA20080611262$aInvestigación comercial |
| 650 | 1 | 1 | $0MAPA20080590413$aDiseño de productos |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 1 | 1 | $0MAPA20080589370$aCalidad de servicio |
| 650 | | | $0MAPA20080595296$aComercio electrónico |
| 700 | 1 | | $0MAPA20080172893$aNovak, Thomas P. |
| 740 | 0 | | $aHarvard Business Review |
| 773 | 0 | | $wMAP20077100345$tHarvard business review$dBoston : Harvard Business School Publishing, 1988-2026$gMay-June 2000 ; p. 179-188 |
