Centro de Documentacion de Fundación MAPFRE - Waking up IBM: how a gang of unlikely rebels transformed big blue

MAP20071501073

Waking up IBM: how a gang of unlikely rebels transformed big blue / By Gary Hamel

Six years ago, IBM was a has been. Today, it's an e-business powerhouse. It didn't turn around by imposing change from the top. It let ideas, initiatives, and enthusiasm bubble up from below. Maybe your company should do the same.

En: Harvard business review. - Boston. - July-August 2000 ; p. 137-146

1. IBM . 2. Management . 3. Empresas . 4. Innovación empresarial . 5. Cambio organizativo . 6. Reestructuración de la empresa . I. IBM . II. Título. III. Título: Harvard Business Review.