Centro de Documentacion de Fundación MAPFRE

MAP20071501218

Reinvent your company / by Gary Hamel

Here are ten rules for designing a culture that inspires innovation: 1.- Set unreasonable expectations ; 2.- stretch your business definition ; 3.- create a cause, not a business ; 4.- listen to a new voices ; 5.- design an open market for ideas ; 6.- offer an open market of capital ; 7.- open up the market for talent ; 8.- lower the risks of experimentation ; 9.- make like a cell -divide an divide ; 10.- pay your innovators well - really well

En: Fortune. - nº 12, June 12, 2000 ; p. 105-120

1. Innovación empresarial . 2. Planificación estratégica . 3. Cambio organizativo . 4. Diseño de organizaciones . I. Título. II. Título: Fortune.