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Placing trust at the center of your internet strategy

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Registro MARC
Tag12Valor
LDR  00000nab a2200000 i 4500
001  MAP20071501453
003  MAP
005  20220901133900.0
008  010109e20000923usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080118372‎$a‎Urban, Glen L.
24510‎$a‎Placing trust at the center of your internet strategy‎$c‎Glen L. Urban, Fareena Sultan, William J. Qualls
5208 ‎$a‎Building trust at each phase of the acceptance process -- The keys to building web-site trust -- Virtual advisors as effective trust builders -- Truck town's trusted advisors -- The buyer's need for information or advice -- Selecting high pressure or complete trust -- Resisting, following or leading the trust-building trend -- Trust as the currency of the web
65011‎$0‎MAPA20080584931‎$a‎Empresas virtuales
65011‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20080149710‎$a‎Sultan, Fareena
7001 ‎$0‎MAPA20080230388‎$a‎Qualls, William J.
7730 ‎$d‎Boulder‎$g‎nº 1, Vol. 42 Fall 2000 ; p. 39-48‎$t‎Sloam Management Review