How BMW turns art into profit : the ultimate creativity machine

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<rdf:Description>
<dc:creator>Bangle, Chris</dc:creator>
<dc:date>2001-01-01</dc:date>
<dc:description xml:lang="es">Many companies position themselves at the intersection of art and commerce, but few as successfully as the famous German carmaker BMW. It's no accident. The executive who manages the relationships among designers, engineers and corporate managers says three principles guide their way: the soul of the machine, the fortress  and the art of comunication</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/53465.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">BMW</dc:subject>
<dc:subject xml:lang="es">Automóviles</dc:subject>
<dc:subject xml:lang="es">Publicidad</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Beneficios empresariales</dc:subject>
<dc:subject xml:lang="es">Técnicas de promoción para la exportación</dc:subject>
<dc:subject xml:lang="es">Diseño industrial</dc:subject>
<dc:subject xml:lang="es">Política industrial</dc:subject>
<dc:subject xml:lang="es">Plan de Promoción del Diseño Industrial</dc:subject>
<dc:subject xml:lang="es">Gestión financiera</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">How BMW turns art into profit : the ultimate creativity machine</dc:title>
<dc:title xml:lang="es">Título: Harvard Business Review</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - January 2001 ; p. 47-53</dc:relation>
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