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Strategy as simple rules
Fichero PDF / PDF file
MAP20071501550
Eisenhardt, Kathleen M. ‌
Strategy as simple rules / by Kathleen M. Eisenhardt and Donald N. Sull
What are the sources of competitive advantage in high-velocity markets? What does strategy mean in the new economy?The secret of companies like Yahoo! is strategy as simple rules. In traditional strategy, advantage comes from exploiting resources or stable market positions. In strategy as simple rules, by contrast, advantage comes from successfully seizing fleeting opportunities
En: Harvard business review. - Boston. - January 2001 ; p. 107-116
1. Ventaja competitiva ‌. 2. Empresas virtuales ‌. 3. Estrategia empresarial ‌. 4. Internet ‌. 5. Comercio electrónico ‌. I. Título. II. Título: Harvard Business Review.