Centro de Documentacion de Fundación MAPFRE - The Weird rules or creativity

MAP20071501920

The Weird rules or creativity / by Robert I. Sutton

Sumario: The article advocate several ideas about managing creativity that are clearly odd but just as clearly effective. One set of ideas relates to hiring, another to management, and a third to risk and randomness. All of them have solid grounding in academic research. And here's what's really weird

En: Harvard business review. - Boston. - September 2001 ; p. 94-103.

1. Management . 2. Estrategia empresarial . 3. Innovación empresarial . 4. Gestión de recursos humanos . 5. Cultura empresarial . 6. Creatividad . I. Título. II. Título: Harvard business review.