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Diruptive change : when trying harder is part of the problem

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      <subfield code="a">Diruptive change</subfield>
      <subfield code="b">: when trying harder is part of the problem</subfield>
      <subfield code="c">by Clark Gilbert and Joseph L. Bower</subfield>
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      <subfield code="a">If we see a change as a threat, we tend to react defensively, taking immediate, aggresive action to protect ourselves. If, however, we see the change as an opportunity, we tend to be more deliberate and reasoned in our response.</subfield>
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      <subfield code="g">May 2002 ; p. 95-101</subfield>
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