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Turn customer input into innovation

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008  020531e20020101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080234683‎$a‎Ulwick, Anthony W.
24510‎$a‎Turn customer input into innovation‎$c‎by Anthony W. Ulwick
5208 ‎$a‎Lots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process
65011‎$0‎MAPA20080606787‎$a‎Innovación empresarial
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080600945‎$a‎Dirección estratégica
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎January 2002 ; p. 91-97