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Turn customer input into innovation

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      <subfield code="a">Turn customer input into innovation</subfield>
      <subfield code="c">by Anthony W. Ulwick</subfield>
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      <subfield code="a">Lots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process</subfield>
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      <subfield code="g">January 2002 ; p. 91-97</subfield>
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