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The Impact of product diversification strategy on the corporate performance of large Spanish firms
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MAP20071502732
Ramírez Alesón, Marisa ‌
The Impact of product diversification strategy on the corporate performance of large Spanish firms / Marisa Ramírez Alesón, Manuel Espita Escuer
The article analyzes the impact of product diversification on performance. The principal resuts indicate that the firms with intermediate levels of products diversification have the highest performance, while the firms with low and high level of diversification show significantly lower performance, which performance is not significantly different between them
En: Spanish Economic Review = Revista española de economía. - Madrid: Universidad Carlos III, Departamento de Economía. - Vol. 4, issue 2, June 2002 ; p. 119-137
1. Productos ‌. 2. Lanzamiento de productos ‌. 3. Mercados ‌. 4. Diversificación empresarial ‌. 5. Estrategia empresarial ‌. 6. Empresas ‌. 7. España ‌. I. Espita Escuer, Manuel ‌. II. Título. III. Título: Revista española de economía.