Pricing as a strategic capability
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071502807 | ||
| 003 | MAP | ||
| 005 | 20080418123511.0 | ||
| 008 | 021024e20020321usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.113 | ||
| 245 | 1 | 0 | $aPricing as a strategic capability$cShantanu Dutta [et al] |
| 520 | 8 | $aThe article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanently | |
| 650 | 1 | 1 | $0MAPA20080545062$aPrecios |
| 650 | 1 | 1 | $0MAPA20080545475$aTarifas |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | $0MAPA20080598204$aPolítica empresarial | |
| 650 | 1 | 1 | $0MAPA20080592578$aPolítica de precios |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 1 | 1 | $0MAPA20080557591$aCompetencia |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 700 | 1 | $0MAPA20080129576$aDutta, Shantanu | |
| 773 | 0 | $wMAP20077000185$dBoston$gnº 3,Vol. 43, Spring 2002 ; p. 61-66$tSloan Management Review |