Centro de Documentacion de Fundación MAPFRE - Competitive pressure systems mapping and managing multimarket contact

MAP20071503009

Competitive pressure systems mapping and managing multimarket contact / Richard A. D'Aveni

Managers typically think that the competitive pressure their companies experience is solely tha result of the behavior of their rivals. The article explains how mapping the system of pressures in which they operate, they can make the optimal choice of competitors, allies and markets to gain superior strategic influence over the evolution of their industry and their organization's role in it

En: Sloan Management Review. - Boston. - nº 1,Vol. 44, Fall 2002 ; p. 39-49

1. Dirección de empresas . 2. Planificación estratégica . 3. Estrategia empresarial . 4. Sistemas de dirección . 5. Ventaja competitiva . 6. Cultura empresarial . I. Título.