Competitive pressure systems mapping and managing multimarket contact

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<title>Competitive pressure systems mapping and managing multimarket contact</title>
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<namePart>D'Aveni, Richard A.</namePart>
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<abstract>Managers typically think that the competitive pressure their companies experience is solely tha result of the behavior of their rivals. The article explains how mapping the system of pressures in which they operate, they can make the optimal choice of competitors, allies and markets to gain superior strategic influence over the evolution of their industry and their organization's role in it</abstract>
<note type="statement of responsibility">Richard A. D'Aveni</note>
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<topic>Dirección de empresas</topic>
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<topic>Planificación estratégica</topic>
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<topic>Sistemas de dirección</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080594312">
<topic>Ventaja competitiva</topic>
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<topic>Cultura empresarial</topic>
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<title>Sloan Management Review</title>
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<identifier type="local">MAP20077000185</identifier>
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<text>nº 1,Vol. 44, Fall 2002 ; p. 39-49</text>
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