MAP20071503064 Tannenbaum, Mike Breaking through the middle management ceiling / Mike Tannenbaum, James Pearson The article explains that it is possible for culture of a company to be changed by an individual's personaly. William Baxley III, James Durree, Christopher Mandel and Ellen Vinck have all been promoted to senior executives position. They managed to change the role of risk management at their companies En: Risk Management. - New York. - nº 6, June 2002 ; p. 20-25 1. Dirección de empresas . 2. Dirección estratégica . 3. Estrategia empresarial . 4. Gerentes de riesgos . 5. Directivos de empresas . 6. Personalidad . 7. Cultura empresarial . 8. Gerencia de riesgos . 9. Casos prácticos . I. Pearson, James . II. Risk and Insurance Management Society . III. Título.